The word on the Web is that people want information that’s not only relevant to them, but that they can share. While “content is king/queen” may be true, there’s a big difference in content to social networks and on your website. Zimbra Email makes it easy to deliver your content to social networks, and interact with contacts in real-time.
Before you get carried away with the idea of using this feature, keep in mind that the most popular social networks have their own protocol; i.e. Twitter gives you 140 characters to work with, so let’s use this as an example. Similar to the ‘matchbook’ test, where you have to write your purpose in a 3″x1″ space, can you craft your shareable message using this format without sounding like a blatant sales pitch?
You can if you pay attention to human behavior and benefit-oriented marketing. Having the resources of Zimbra Email behind you, the means to communicate have never been better. For instance, it’s been proven that people like; exclusive information, they don’t want to work hard and like to be in control of their destiny.
So think about what you have to offer from the other side of the message. You have the power to reach a large audience with the information about your product or service, now what will it do for your reader? Let’s examine a sample Tweet from a weight loss product manufacturer:
“The end of obesity. Discover the power to control your weight forever with this organic gift from nature & enjoy your most attractive body.”
Okay there you have it: 138 characters (the shortlink to their website would make it 139) that delivers a message that piques your readers curiosity, feeds their ego and motivates them to respond are: end, discover, power, control, forever, organic, nature, enjoy and attractive.
Craft your social media message based on the motivational words that generatesuccess. Create your marketing campaigns using social networking as your launch pad and let Zimbra Email Services help you increase your productivity with interactive power.