In Part 1 of this article, we looked at the power of newsletter templates to reinforce your message. People remember images faster than words and that’s the goal in every marketing communication: to establish a mental link between you and your contact. You can deliver your messages fast and in the format you want with Zimbra Email, but you still need to have meaningful and relevant content that provides value: this is the reason your contact will read it.
In 12 weeks, using a step by step manner you begin the process of finding out more about your contacts: interaction is the key here because without it you have no way of really measuring results. Starting with an introduction, this is the meaningful, high value content that talks about some of the problems that your product/service can solve for them. Interaction is a query to them that makes them think and sparks them to respond. Why? Because you have shown interest in their needs; everyone has challenging problems that they want to resolve.
A targeted email campaign is at the heart of the ‘golden triangle’ of your web presence (your website, blog and social media). Your customer relationship management tasks; engaging/interacting with your audience, managing your contact list and tracking your feedback are what makes this heart beat just a little faster. Connecting all these information streams through your Zimbra Email features lets you spend more time relating to your contacts instead of figuring out how to reach them.
Okay, so now what? Integrate your newsletter template into your website: build back links and increase your subscriber base at the same time. For a great search engine ranking, relevant content is the defining factor. By consistently providing your audience with the benefits they’re seeking you’ll gain better SERP position and brand awareness.
You can stand out from your competition, reinforce your identity and establish your offer in their minds. Using the Zimbra Email auto responders it’s easy to send one message each week that consistently builds on the previous message using this proactive method.