The discussion and application of a web strategy is not just about being organized; it also helps you and your team accomplish more in less time, with less angst and expense.

There is more than enough frustration to go around as end-users struggle with a lexicon of usernames and passwords. Developers on their side of the screen wrestle with applications and extensions that often are out of step with each other.

The major features of a web strategy involve the essentials; web hosting, web design and content management. Then we move on to expand the scope with analytics, account and web management tools to create the fully functional web platform.

Because we are working in a dynamic environment, the first principle is to keep your web strategy as flexible and scalable as possible. Keep in mind as you develop this way to being, that both your Internet audience and you need to be able to interact with it easily.

Being alert for the indicators of these two elements when you review any application or technique will prove to be invaluable as you move forward. In brief you need the following support to maintain an effective web strategy;

Internet Presence: The starting point of focus for you web strategy is a hosting infrastructure that has the capability to relate to different scenarios and conditions; it can support internal and external websites while scheduled events can be handled by a remote cloud based server like hosted Zimbra.

Content Management System: The term CMS is being used here to describe a a solid foundation and comprehensive set of tools for authoring, creating and managing information. This system should enable collaborating and publishing content in a variety of formats.

Account Management Tools: Customers and employees benefit from easier interaction with your web properties through a consolidated login system.

Knowledge and Feedback Management: Providing access to the information that resolves issues, supplies solutions and conserves human resources.

Intelligence Analytics: Move beyond the number of clicks to a holistic view of who is interested in your services and why. Analytics can supply valuable insight on where your market is headed.

Geo-Positioning: Not every entity online has the capabilities to truly service a global audience; however understanding the different sectors of what is the world for your business and the local audience is just important.

At we have found that  Zimbra Email and Collaboration Services has helped us by developing some of the most intuitive and scale-able tools for building a web presence as well as web strategies for individual entrepreneurs and companies of all sizes.

Next Up: Building Customer Engagement in Your Web Strategy