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While everyone has focused on the benefits of exposure via social networking as the key to attracting more sales, today the process has become quite involved and technically challenging. Facebook page templates still fall short of the measure of potential success when compared to registering your domain name and securing personal web hosting. The misconception that using a mega network is the fast track to success is quickly giving way to the reality that it is the network that benefits more than the individual. The focus on structure as well as content that you control is the necessary foundation to anchor your social network activities and reduce the risks of misrepresentation.
Today all of these factors are being brought together under the umbrella of ‘reputation management.’ Securing a Zimbra personal web hosting account provides you the tools to successfully control what information is published about you and regarded as valid. Rather than being limited by a pre-defined format, establishing your own domain allows you to shift your attention to how to best express your own creativity to showcase your talents. With this ever-expanding realm of options your opportunity to connect and communicate with your social network audience will gain more credibility and authority than a Facebook page alone can guarantee. Zimbra is also an open source email server that gives you access to great tools to enhance your web presence.